Pure plant-sourced, Aveda all but began the organic trend in hair care twenty-plus years ago. Our texture lotions? Infused with organic marshmallow root. Our hair sprays? Air-infused technology propels them. Our shampoos and conditioners? Made with complex natural aromas that change your mood as you change your hair.

Discover hair color with the energy of plants. Our innovative formulas leave hair essentially damage-free-infused with conditioning plant oils for shinier, healthy-looking color. In permanent and deposit-only shades-from vibrant primary and secondary colors to naturally-based browns, blondes and reds. With pure plant aromas that soothe the senses.